Label Design for Flavored Bourbon and Bottled Old-Fashioned Cocktail

Overview

Salt + Smoke, the celebrated BBQ haven in St. Louis, Missouri, joined forces in 2023 with Switchgrass Spirits, a local small batch distillery, to create their inaugural line of spirits. I was commissioned to craft two standout labels—one for a bottled old-fashioned cocktail and the other for Pig Candy, a maple-bacon flavored bourbon whiskey.

Photography: Spencer Pernikoff

 

Client

Salt + Smoke

Services

Illustration, Graphic Design, Packaging Design, Creative Direction, Label Design

Inspiration

Pig Candy, a maple bacon flavored bourbon

Sweet, smoky, with a dash of nostalgia for those days when you were young and your parents were making pancakes.

Walnut Old Fashioned, a bottled cocktail

Hints of walnut, cherry and orange—the drink that reminds you of your grandpa

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