Brand Identity Designer & Creative Director in St. Louis

Turning Vision into Visuals

Hi, I’m Chelsey Farris! I am a Creative Director & Brand Identity Designer helping startups and entrepreneurs translate complex ideas into distinctive visual systems — using illustration to build recognition, emotional connection, and long-term brand equity.

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Trusted by teams building brands at scale

Featured Projects

2024 theme art for US Open Tennis Tournament

A nationally recognized brand identity celebrating the legacy of tennis.

Uplifting brand identity for empowering adult shop

Design that expresses an entrepreneur’s creative vision at scale

A new umbrella brand for Nine PBS in St. Louis

An expanded brand identity of a beloved cultural institution

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More than a logo. Building brands to scale.

  • Building brand trust through visual systems that keep pace with growth.

  • Custom illustration designs that translate a clear vision into unique visual assets.

  • Concept-driven campaigns that translate brand strategy into community and culture.

  • Identities for festivals, sporting events, and celebrations that carry meaning.

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  • "Working with Chelsey gave me more than just a logo and brand identity I’m proud of — it gave me new ways to think about how I represent myself and my taste through design. Chelsey is collaborative and open to ideas, but she’s also confident enough to be firm when she knows something truly represents what her clients are trying to achieve. That balance made the whole process feel both creative and grounded, and I trusted her judgment every step of the way."

    Josh Sellers, Founder
    Picture Painter Studios

  • "I loved working with Chelsey on my brand. The process felt so much more holistic than I expected, pinpointing ideas and questions that I had yet to ask myself. She put so much thought and care into what she created. The brand feels authentic to me, and she really set me up for long-term success with all the various elements and motifs. I'm so grateful to have given my business such a jumpstart!"

    Aubrey Byron, Content Strategist

  • “In looking for an artist for this year’s US Open Theme Art, we wanted to find someone who could not only design a beautiful poster but help us take a big message and simplify it into a piece of art. I was impressed with the work Chelsey had in her portfolio and could tell she may be a nice fit due to her examples of structured composition, use of shape and use of vibrant colors. Throughout the process she brought those traits into her designs for the US Open, which helped craft the amazing work we see today”

    Carrie Ehorn
    Director, Pro Tennis Marketing
    US Open

Brand Designer in
St. Louis working with clients nationwide

I am a brand identity designer based in St. Louis, specializing in illustration-led branding for startups, nonprofits, and cultural institutions. My work spans brand strategy, visual identity systems, and campaign design for organizations looking to scale with clarity and consistency.

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