Editorial Illustration for Inkygoodness 28-Day Challenge, Creative Review Brief
This is a personal project created during an Inkygoodness 28-day Editorial Illustration Challenge. Inkygoodness is a global community, connecting, inspiring and developing artists and creative businesses. Artists completed illustrations for three briefs set by three award-winning publications—Frankie Magazine, Creative Review, and Anorak.
I illustrated this for the Creative Review brief set by Art Director, Paul Pensom. The assignment focused on creative leadership.
Client
Personal Project
Industry
Editorial
Services
Creative Direction, Editorial Design, Editorial Illustration, Graphic Design
I chose to use an ant farm as a metaphor for Creative Leadership, highlighting the omnipresence of design and its often unseen influence on society. By depicting a hidden world of diverse jobs and hierarchies within an ant colony, I aimed to illustrate the significance of the creative industry, which can sometimes feel overshadowed or disconnected.
Creative leaders face the challenge of ensuring that design and creative thinking are integrated at the foundational level of every endeavor, despite frequently being pulled at the last minute or lacking the appropriate resources. However, the impact of creative work is immense, akin to ants aerating the soil and enabling the growth of plant roots.
“By depicting a hidden world of diverse jobs and hierarchies within an ant colony, I aimed to illustrate the significance of the creative industry...”
Ants, functioning as a 'superorganism,' exhibit a remarkable unity in pursuing shared goals of survival, growth, and reproduction. Similarly, creative leaders across disciplines and industries understand that cultivating and championing creative thinking is crucial for societal progress. While our day-to-day tasks may seem small in scale or inconsequential, as a collective and industry, we form an interconnected whole. Our designs may not directly save lives, but the principles of good design have far-reaching effects. Through inspiration and support, we elevate fellow creatives and contribute to the transformative changes being made in society.
