Psychedelic Packaging for Non-Alcoholic Nootropic Drinks
This personal project was created during the 2023 28-day Packaging Challenge hosted by Inkygoodness, an illustration and design collective. The assignment, provided by Rhythm Studio, tasked participants with crafting labels for three non-alcoholic sparkling nootropic beverages for the psychedelic-inspired brand Noodoo.
Client
Personal Project
Industry
Beverage
Services
Illustration, packaging design
Capitalizing on the client's ties to the music industry, the concept revolves around renowned psychedelic rock bands. Each of the three designs cleverly transforms a lyric or song into a pun. The blood-orange can draws inspiration from the Led Zeppelin song "Achilles' Last Stand" and the lyric "The mighty arms of Atlas hold the heavens from the earth," resulting in The Mighty Orange of Atlas.
