Psychedelic Packaging for Non-Alcoholic Nootropic Drinks
This is a personal project created during an Inkygoodness 28-day Packaging Challenge. Inkygoodness is a global community, connecting, inspiring and developing artists and creative businesses. During the challenge, three briefs were set by three different studios. Rhythm Studio created this beverage packaging assignment. It required participants to craft labels for a three non-alcoholic sparkling nootropic beverages.
Client
Personal Project
Industry
Beverage
Services
Illustration, packaging design
Capitalizing on the client's ties to the music industry, the concept revolves around renowned psychedelic rock bands. Each of the three designs cleverly transforms a lyric or song into a pun. The blood-orange can draws inspiration from the Led Zeppelin song "Achilles' Last Stand" and the lyric "The mighty arms of Atlas hold the heavens from the earth," resulting in The Mighty Orange of Atlas.
