El Salvador Brand Identity

This brand identity celebrates the dynamic culture, vibrant art, and breathtaking landscape of a country that has long been overshadowed by bad press from a tumultuous past. The natural landscape of the country was chosen for the logo because mountains and ocean create the geographic parameters of El Salvador, as well as represent resilience and strength much like the people. This project was showcased in the 2016 AIGA Saint Louis Design Show and the Annual Meramec Juried Student Exhibition 2016.